Amazon invites aspiring entrepreneurs to launch their own eCommerce business using Amazon’s full-featured WebStore platform. Amazon does not charge any start-up fees, and shares its world class eCommerce expertise, branding, and security with the entrepreneurs. Amazon WebStore allows an entrepreneur to run a customized, branded online business across multiple channels using state of the art eCommerce technology of Amazon.
Trusted Amazon Brand Name
Trust is the most important factor for an online shopper. Most small, independent eCommerce start-ups fail simply because the customers are unable to trust an unknown website with their money and their credit card information. By associating with Amazon, a new business gains instant credibility and trust from potential customers.
Amazon’s proven technological prowess in handling more than one billion transactions every year becomes an asset to a new online business. The customers are assured of a trusted and hassle-free shopping experience.
Fast Business Set-up
If a small entrepreneur tries to set up an online business on his own, it may take several months or even longer to create a viable eCommerce website. Even when the website is up and running the challenges of marketing and management continue to confront the business. With the Amazon WebStore the business is able to create an efficient, professional, and highly customized website that becomes operational for sales immediately.
Amazon’s powerful platform lets the entrepreneur upload pictures and do site configuration very smoothly. The platform provides useful tools for regular website management, along with features such as updates, web promotions, and new product releases, among others.
The Amazon eCommerce Advantage
With the Amazon WebStore, the online business gets the advantage of intuitive inventory management and product categorization, a custom library of unique merchandising widgets, personalized shopping experience for customers, and a powerful marketing and promotion engine to develop and handle innovative sales offers and schemes.
New sales channels can be added quickly and efficiently for business expansion. The WebStore platform includes a built-in fraud protection and payment processing Checkout system, which enhances customer trust in dealing with the online store.
No Start-up Costs
Setting up an eCommerce business at Amazon Webstore does not involve any upfront investment in software or hardware such as servers, or entering into any long-term contract with an expensive fee. The online store is hosted at Amazon, and credit card processing and other critical services are handled by Amazon.
The system ensures minimum operational costs by enable high-speed service to a large number of online customers. It provides a multi-channel platform that delivers same customer information to the entire sales team for greater operational efficiency.
Sales and Marketing Support
Amazon WebStore comes packed with built-in search engine optimization to ensure maximum visibility to the business on the Web. It provides for automated submissions to Google Base and key product and service feeds to price comparison web engines. Online entrepreneurs get the competitive advantage of a “WebStore Seller Coach” that provides analytical advice and marketing intelligence to help push up traffic and sales, and achieve high site optimization.
The WebStore provides access to critical web analytics through Omniture and Google integration. It also leverages the power of social network marketing through its presence on popular networks such as Facebook and Twitter.
